What is the difference between commercial and industrial photography?
In general, advertising photography is a specialized branch of industrial photography, that is, it covers a wider area of product promotion during advertising. Most photographers take this difference seriously.
Industrial photography versus advertising photography means going from specific to general. Advertising photography tells a story, while industrial photography freezes a moment in time. Both types of photography, when done correctly, are among the most powerful marketing tools.
Industrial photography and advertising photography are lucrative fields of work for professional photographers. Industrial photography and advertising photography are lucrative fields of work for professional photographers. The difference between advertising photography and industrial photography is attention and technique. According to the statistics published by the Department of Labor Statistics and Economics in the US Department of Labor, job opportunities for photographers are expected to increase by 12% from 2008 to 2018.
Advertising and industrial photography tools
Advertising and industrial photographers need the latest tools and technologies to survive in the competitive world. For example, for a digital camera that is presented to the market as a single lens, several other lenses should be prepared. Both types of photography require lenses with good zoom power, and a fast wide-angle lens is essential for capturing a wide range of photos.
“Fast” lenses have a larger maximum aperture and a faster shutter speed to give the photographer a greater degree of creative control. A professional commercial and industrial photographer needs a good tripod, portable lighting equipment, an umbrella and a few necessary filters to control reflections. Advertising and industrial photographers must synchronize themselves with the daily needs of companies so that their sales campaigns can compete with others.
In this article, we tried to explain to you the difference between industrial photography and advertising photography with comprehensive explanations, so that you can know in which your product and project fits according to these explanations. We are proud to announce that we do all the specialized branches of industrial and advertising photography in the best way for you in the industrial photography collection of Icon Studio, so stay with us to be seen better.