Your logo should be able to convey the personality of your brand to the audience; For this reason, you must first give your brand a special personality. After understanding the factors that make your brand special and unique, you can better and easier make choices that complement and strengthen those factors. To define the identity and personality of your brand, answer the following questions:
• Why did we start this business?
• What are the beliefs and values that are important to us as a company?
• In what field are we better than others?
• What is our special factor?
• If we could define our brand in three words, what would those three words be?
• What are the three words we want people to define us with?